Ubiquity = Everywhere/Common
Scientist Mark Weiser coined this term ubiquitous computer as he felt that computing should have a calming effect and should be an extension of the human consciousness as a quiet servant. Nonetheless, we see that the 
Web 2.0 does follow this theory as we as the users are still the producers and editors of the Web, therefore, keeping us in control, yet the Web is a window for the information we send to other users, so still emphasises Weiser’s theory as the quiet servant. Furthermore, through the vastly growing technology of the Web, we also see his theory on the calming effect as many web-based systems now have integrated technology that will do certain things for you, enabling society to sit back and relax. For instance, at the moment we see the basic integrated technology on the web such as remembering your password for you as well as remembering web pages that you have recently looked at. Yet this technology is constantly growing and we begin to see more intelligent technology such as iris scans to allow access into a building and personalized advertising whereby they use your name to grab attention. Even though this is not yet introduced into society, we see that sci-fi movies are constantly using this vast technology to show what our future will be like, shown especially within the following clip from Minority Report:
In terms of our task on the Google Maps, we see how this integrated technology is being used through the Street View that will find the exact location and allow you to see it as if you were there. Furthermore, Google Maps remembers the maps that I have already created along with certain places I often view through creating an account on Google that allows the Web to access and remember my information.
